Why Move a Domain?
Domains are transferred for reasons such as rebranding, changing registrars, or merging websites, but poorly executed transfers can lead to loss in ranking and traffic.
Demonstrated through my work, domain transfers can be properly executed for proper SEO. I have managed systems where transfers were done without changes in search rankings and it all stems from steps taken and the constant watching of analytics.
Step 1: Select a Domain Registrar You Trust
A smooth transfer makes an obvious case for having a well-known registrar. GoDaddy and Namecheap are commonly used, but the reason they are popular is their reputation.
They guarantee reliable domain registration and seamless transfer processing, resulting in no change in SEO effectiveness due to downtime.
Step 2: Save Your Website
Files, databases as well as the DNS settings need to be saved before moving registers to ensure no data is lost in the process.
In the case of WordPress, it is possible to use UpdraftPlus, and much more. Or in a cPanel, site backups can be made to ensure there are no issues during the move.
Step 3: Set Up 301 Redirections
Users and search engines can retain ranking as long as they are relocated to a new domain via 301 redirects. Not using redirections will leave the site vulnerable for losing both traffic and authority.
In the past, and as a favor to a client, I have made 301 redirects after changing the client’s domain. Immediately after refreshing a page with the new domain, the changed was recognized which allowed for minimal ranking changes.
Step 4: Modify Internal and External Links
Updating all internal links guarantees that users have a positive experience on the website. Secondly, reach out to the domains that link to your old website and request them to modify the link’s URL.
Broken links are bad for SEO, but tools like Screaming Frog SEO Spider can pinpoint the broken links quickly and help resolve them.
Step 5: Update to Google Search Console
Making any changes regarding the domain requires notifying Google regarding the switches that are intended to be made. For faster indexing, plug the domain into the “Change of Address” option on Google Search Console.
This update tells Google that there is a new address associated with the website, which helps reduce the chances of receiving unpleasant ranking changes.
Step 6: Track Statistics After the Move
Once the changes are made, keep track of the new website’s position and traffic trends closely using Google Analytics and the Search Console.
If there is an abrupt dip in ranking, check for issues with indexing or redirects. Solving them in a timely manner will ensure retention of optimal SEO authority.
Ending Notes
If done right, a domain switch does not have to have negative consequences on SEO ranking. With competent registrars, suitable redirection, and regular performance checks, search ranking and website traffic can be sustained.
If done right, a domain transfer is not bound to harm your SEO. You can preserve your traffic and search rankings by selecting a trustworthy registrar, implementing redirects, and tracking performance.
Will my rankings drop after a domain transfer?
Provided the transfer is well done with 301 redirects and the changes have been executed in the Google Search Console, there should be no ranking drop.
How long does it take for SEO to recover after a domain transfer?
If done right, most rankings should appear stable after a few weeks post domain transfer.
Do I need to inform Google when transferring a domain?
Yes, using the change of address feature in the Google Search Console will help speed up the indexing and ranking changes.
Where can I register a new domain?
Secure and reliable domain management can be executed via GoDaddy or Namecheap where you can register domains.
